A sales experience with Katy Stuart This program will completely transform the way you think about sales and money forever.Â
This program is not just going to teach you how I sell, the way I show up, and the way I have sales notifications rolling in daily…
 But it's also going to show you how I do it with SOUL and EASE and how selling feels like the lightest part of my day.Â
You already know you’re here to run a business that feels like a living temple to your work.
You already know your presence, your words, your work, and your energy move people.
But somewhere along the way, sales started to feel… noisy. Complicated. Like everyone is screaming strategies at you that don’t fit the way you know you desire to sell.
Soulful Sales is the program where you finally learn how to sell the way you are designed to sell, through clean strategy, timeless buyer psychology, and grounded energetics that make your work feel irresistible.
No pressure.
No forcing.
No manipulating your audience.
No chaotic, 47-step funnels or overly prescriptive methods.
Just the real, foundational sales skills that 99% of entrepreneurs skip, wrapped in a philosophy that honors your intuition, your values, and your feminine leadership.
This is the sales methodology that will allow you create six-figure launches, consistent high-cash months, and an audience that buys easily
If you’ve ever felt like:
✨ You’re really good at what you do, but you can’t seem to articulate your value in a way people immediately understand
✨ You’re posting, showing up, “doing the things”… but sales still feel unpredictable or inconsistent
✨ You’ve tried mimicking other coaches’ strategies and they just don’t work for you
✨ You freeze or overthink when it’s time to sell, make an offer, or move people toward a decision
✨ You want to sell with more ease, magnetism, and confidence without sacrificing who you are
✨ You crave a system that feels grounded, repeatable, and yours
✨ You genuinely want to feel GOOD selling, not like you're forcing, convincing, or manipulating.
Soulful Sales is the missing link.
This isn’t a script-based program.
This isn’t a “cheerleader energetics only” program.
This isn’t a hustle-till-you-drop program.
This is where sales finally make sense.
 So What's Actually Inside Soulful Sales?
A complete training system blending strategy, psychology, and energetics, so you can learn the skills that create consistent, ethical, sustainable sales.
INTRODUCTION: Welcome to Soulful Sales
A grounding opening lesson to set the tone for the entire program, where you learn the philosophy that will guide everything you do simplicity, mastery, and the energetics of inevitability.
MODULE 1: Mindset & Energetics of Sales + Money
Before we talk strategy, we lay the ground work.
Training 1: Mindset and Energetics of Sales and Money
Learn the emotional, energetic, and somatic foundations that make your sales process feel grounded and clean.
You’ll learn how to shift out of fear, projection, and pressure… and into healthy sales energy rooted in clarity, confidence, and neutrality.
This module recalibrates your entire internal sales system.
MODULE 2: Sales & Buyer Psychology
This is where most programs get it wrong, and where Soulful Sales becomes a masterclass in tried and true strategy, not hacks or tricks.
Training 1: Why People Don’t Buy
Understand the real blocks, hesitations, fears, and gaps that stop someone from purchasing and how to speak directly to what they’re experiencing.
Training 2: The “W” Questions
The timeless, fundamental questions every buyer asks before they make a purchasing decision.Master these and you’ll never second-guess your messaging again.
Training 3: Final Bits & Pieces
A nuanced strategic wrap-up of everything you’ve learned, how to actually apply buyer psychology to your offers, copy, sales content, and conversations.
This module alone changes the way you sell forever.
MODULE 3: Showing Up in IG Stories
IG stories are one of the most powerful places to sell  but only when you understand the deeper psychology of how people watch, connect, trust, and convert.
Training 1: IG Examples of Sales Stories
See real breakdowns of what works (and why) so you can model the structure without replicating someone else’s voice.
Training 2: Sales Story Ideas (PDF access)
A powerhouse PDF of story prompts, angles, and concepts for daily sales content you can implement immediately. There are not plug n play, but very customizable to YOU.
Training 3: A Day in Stories
Your step-by-step framework for structuring your daily story presence in a way that naturally guides your audience toward buying.
This isn’t “post whatever you want.”
And it’s not “force yourself to be online all day.”
It’s learning how to show up strategically and soulfully, in a way that actually converts.
MODULE 4: Sales Planning & Launching
Your sales strategy now becomes a repeatable, sustainable system.
Training 1: Bird’s Eye View of Sales and Launch Planning
A full breakdown of how to map out your year, offers, launches, and revenue in a way that feels grounded, predictable, and simple.
Training 2: Selling Rolling Offers
Learn how to create consistent sales outside of launches, without burning out, pressuring your audience, or confusing your messaging.
Training 3: Launch Type A (Email sequences included)
An entire launch plan + email  breakdown.
Plug-and-play, but still aligned with your voice and brand.
Training 4: Launch Type B
Your second launch style for different price points, phases of business, and audience engagement levels.
You walk away with two complete launch systems you can use again and again.
PLUS: Powerful Bonuses
BONUS: Sales Page Musts + Walkthrough
A training breaking down exactly what your sales page needs to convert, and what most people forget to include.
Includes a full walkthrough of the TAM sales page.
BONUS: Sales Call + DM Best Practices
Learn how to ethically navigate conversations around investment, hesitation, desire, clarity, and decision-making with heart and integrity.
You will never feel awkward or unsure again.
BONUS: Free Messaging Masterclass: Magnetic Messaging
Your messaging begins here: clarity, potency, and resonance. This bonus sets the tone for the words you use inside your sales process.
BONUS: Messaging Spreadsheet (HOLY GRAIL)
A complete walkthrough of every messaging question you should be able to answer about your offer and your ideal client, plus access to the spreadsheet to organize it all.
This alone is business-changing.
Unlike most sales programs, I don’t give you information for you to plug-n-play and try to over-strategize and over-complicate...
And I also don’t teach you to rely only on energy, embodiment, or manifesting.
I teach you the intersection, where the feminine and masculine sides of business work together.
This is where your intuition meets buyer psychology.
Where your creativity meets timeless sales strategy.
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Where your feminine leadership meets grounded, repeatable systems.
You will leave this program not just knowing how to sell…
but knowing how to sell your way.